SODA KIDS ETHNOGRAPHY - COKE ZERO - NYC
We recruited, tracked, and filmed four emerging professionals in NYC. Content fed a campaign to re-focus Coke Zero on millennial urban males. We discovered the power of networking and how social channels could be harnessed to place Coke Zero in their lives seamlessly and appropriately.
MOVIE FANS ETHNOGRAPHY - SONY PICTURES - NYC
This was an Immediate Futures Lab/Ethnography we did for Sony Pictures and Universal McCann. Objective was to gain insight around how movie fans share information about new movies and to brainstorm new concepts on how they would make the movie-going experience better for each of their demographics.
NOT STOPPING ETHNOGRAPHY - LADY SPEED STICK - TORONTO
We followed a group of Canadian women to help Lady Speed Stick understand what the word "Unstoppable" meant to them. The result was not what was expected and we were able to illuminate a hidden insight about strength in numbers vs. individual power.