Personal connections that lead to high-value Insights.
For decades, our Lowdown Protocols have given marketers high-value insights into consumers’
and prospects’ lives and brand choice criteria.
The current global pandemic has not changed our purpose, but it demands we augment our
process.
We built our Protocols around in-depth, extended, in-person discussions with carefully selected
prime prospects. Intimate discussions that take the time to build trust, get past the superficial
to reveal powerful truths.
But, clearly – for the safety of all involved – in-person traditional groups, one-on-ones and
ethnographies are off the table for the foreseeable future.
Since marketers still need consumer insight now more than ever, we built: “The Lo•Digi•Lab Protocol.”
Here’s how it works. At speed.
A proprietary series of modules are delivered in the digital space that’s now second-nature to
most consumer cohorts.
Each live, on-line session delivers up-close and personal deep learning.
Added benefit: this agile, cost-effective tool can easily be iterated on a regular basis to plot a clear vector of how consumer attitudes, needs and values evolve as we all move through this
crisis together.
Result: by building on and extending your extant knowledge base and tracking consumers’
evolving needs, your brands can remain topical and important in consumers’ lives no matter
how the future unfolds.
Remember: there is no better predictor of purchase behavior than high scores on “brand for
someone like me.”
Want more detail? Please keep reading…
Lo•DIGI•LAB
[A REMOTE LEARNING TOOL]
Here’s a look inside our thinking.
Assumptions:
1. You have excellent quantitative benchmarks; but they were gathered in past
times very unlike what we’re experiencing today.
2. What’s happening now will continue to evolve at unprecedented speeds.
3. For your brands to remain well-positioned for the day when the dust begins to
settle, you need to insure all your messaging evolves to remain up-to-the-minute
relevant and compelling.
That day in not the time to start figuring out the way forward.
The day to start that process in now… with a series of consumer engagements: each a
link in the chain that connects your past and your future.
Each Lo•Digi•Lab iteration tracks, over time, how people think about themselves, their
social interactions and even their basic self-preservation instincts.
Cumulatively, your Lo•Digi•Lab sessions will plot a curve that will be increasingly more
predictive of what’s to come.
The sum of these observations will give you what you need to create brand content that
is relevant, important and useful to your customers and attractive to your prospects.
In a very real sense, this is a win-win situation: by doing right by consumers you will do
good for your business.
Bottom Line:
The Lo•Dig•Lab is custom-built to connect brands and consumers in profoundly
important ways as we go through this crisis together.