What do strong, independent women look like? How do they behave? What does the term unstoppable mean to them?
It turns out, women don’t subscribe to some vague 1980’s power broker, knocking people out of her way as she makes her way to the boardroom. Their idea is something more complex.
Their idea of being unstoppable comes from community not cynicism.
LADY SPEED STICK
[UNSTOPPABLE IS NOT ABOUT JUST YOURSELF]
We learned about these women’s hopes and dreams and then we focused on how unstoppable women behaved.
That’s why Lady Speed Stick turned to the Lowdown Company to get the skinny on
un-stop-ability.
We discovered that simply relying on a "Reason to Believe" (unstoppable protection) was not enough,
women needed, no demanded another type of RTB, they needed a reason to belong.
We discovered something unexpected -
They rejected the idea that unstoppable was
centered on a single strong woman.
​
Instead they talked about a group mentality.
Community. Belonging.
Helping one another overcome their obstacles.
When one rose up, they all rose up.
​
And it was this key insight that became the core of what it means to be...
Unstoppable.
Lowdown finds Unstoppable.